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UI/UX

13 impressive statistics on user experience

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Having trouble getting your organization to realize just how important a great user experience is? Jozef Toth, Senior UX/UI Consultant at Pfizer, rounded up some of the most powerful stats on UX.

1. Infinite scrolling can lower your bounce rate. Time.com’s bounce rate dropped 15 percentage points after they adopted continuous scroll.

2. In 10 years, a $10,000 investment in design-centric companies would have yielded returns 228% greater than the same investment in the S&P.

3. ESPN.com revenues jumped 35% after they listened to their community and incorporated suggestions into their homepage redesign.

4. Choosing a specific blue over some other hues amounted to an additional $80 million in annual revenue for Bing.

5. For every $1 spent on email marketing, the average return is $44.25.

6. 88% of online consumers are less likely to return to a site after a bad experience.

7. Slow-loading websites cost retailers £1.73 billion ($2.6 billion) in lost sales each year.

8. Judgments on website credibility are 75% based on a website’s overall aesthetics.

9. First impressions are 94% design-related.

10. 85% of adults think that a company’s mobile website should be as good or better than their desktop website.

11. In an evaluation of 200 small business websites, 70% of them didn’t display clear calls-to-action for anything on their home pages, such as specials, email newsletters, how-to guides, demos, and interactive tools.

12. 90% of people use multiple screens sequentially.

13. You’re 64 times more likely to climb Mount Everest than click on a banner ad.

This was originally posted at Cameron & Wilding.

Author

Jozef Toth, Senior UX/UI consultant at Pfizer
Jozef is a Senior UX/UI consultant at Pfizer, coming with 14 years of experience advising international clients, from small startups to The Economist, BBC Worldwide, World Economic Forum, UNDP, and Kauffman Foundation—the world's largest foundation ($2B) working with entrepreneurs in 150+ countries (Global Entrepreneurship Week). He has also created the official Drupal 7 and Drupal 8 logos.

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