The Designer’s Guide to Building a Brand Story

The Designer’s Guide to Building a Brand Story

A brand’s story is made up by every single touchpoint of our user’s experience, and it is our job as designers to arrive at a clear picture of how each scene should unfold. However, while Laura Busche worked with 90+ tech startup teams from every background imaginable, she noticed that storytelling doesn’t come easy. Here she shares a simple tool she designed: the Brand Storyboard.

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Inside the Design Team at Fjord

Inside the Design Team at Fjord

We’re tracking down InVision users inside the world’s most amazing companies to discover their favorite tools, inspirations, workspace must-haves, and the philosophy behind what makes them so awesome. Today, we’re talking to Fran Merino, Design Director at Fjord, about leaving a legacy, being a student of everything, and the need for time.

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Friday Inspiration: Shipping Container Spaces

Friday Inspiration: Shipping Container Spaces

Shipping containers have all you need for a inspirational space. They are modern, low cost, and environmentally-friendly. At their size, the internal dimensions are perfect to build out a space to live, work, or play. We have gathered some of our favorite shipping container spaces that are sure to inspire.

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Just Enough Process

Just Enough Process

Process. Blegh. To some of us it’s a dirty word, especially where overburdened process has handicapped speed of execution and sapped your team of agility and excitement. So, how much process is enough? In short it depends, but here are a few lessons Frank Yoo from Lyft learned on his quest for process nirvana.

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Inside the Design Team at TheLadders

Inside the Design Team at TheLadders

We’re tracking down InVision users inside the world’s most amazing companies to discover their favorite tools, inspirations, workspace must-haves, and the philosophy behind what makes them so awesome. Today, we’re talking to Juan Rafael Lopez & Courtney O’Connell, designers at TheLadders, a job-matching and career improvement platform, about being inspired by new experiences, success, and pushing boundaries in design.

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